Wati is a strong choice for teams centered on WhatsApp campaigns and inbox operations. Visito is built for businesses that want an AI agent to answer questions, qualify leads, take connected actions, and follow up across WhatsApp, Instagram, Messenger, and website chat.
Based on public product and pricing information reviewed in September 2026.
AI agent as a core part of the product
The agent answers, qualifies, uses connected tools, and moves the conversation forward.
Astra AI Agents are offered as a separately priced add-on on eligible plans
AI agents are central to every plan, including the free website plan
Multiple businesses in one workspace
Useful for agencies, operators, and teams managing more than one brand or location.
Multiple WhatsApp numbers are positioned on Business
Starter includes two businesses; Pro includes ten
Simple, published cost structure
Subscription, messaging charges, and optional add-ons are billed separately
Published plans combine users, channels, businesses, and monthly AI credits
Free website chat plan
A way to launch and test customer automation before paying for messaging channels.
Global plans start with a paid subscription
Free plan includes website chat, one user, and one integration
Five users on the entry paid plan
Growth includes three users and does not allow additional users
Starter includes five users
WhatsApp, Instagram, Messenger, and website chat
Customer conversations from the main messaging channels in one platform.
Broad omnichannel coverage, with WhatsApp at the center
One AI agent and shared inbox across all four channels
Campaign and click-to-WhatsApp tools
Broadcasts, campaign automation, lead capture, and ad-to-chat workflows.
A mature campaign toolkit with CTWA features and higher-volume options
WhatsApp Marketing is included on Pro
Connected sales and service actions
Use business data during the conversation and send the customer toward a booking or payment.
Chatbots, commerce tools, APIs, and plan-based integrations
Supported integrations, live information, commerce, payments, and API access by plan
The agent answers, qualifies, uses connected tools, and moves the conversation forward.
Astra AI Agents are offered as a separately priced add-on on eligible plans
AI agents are central to every plan, including the free website plan
Useful for agencies, operators, and teams managing more than one brand or location.
Multiple WhatsApp numbers are positioned on Business
Starter includes two businesses; Pro includes ten
Subscription, messaging charges, and optional add-ons are billed separately
Published plans combine users, channels, businesses, and monthly AI credits
A way to launch and test customer automation before paying for messaging channels.
Global plans start with a paid subscription
Free plan includes website chat, one user, and one integration
Growth includes three users and does not allow additional users
Starter includes five users
Customer conversations from the main messaging channels in one platform.
Broad omnichannel coverage, with WhatsApp at the center
One AI agent and shared inbox across all four channels
Broadcasts, campaign automation, lead capture, and ad-to-chat workflows.
A mature campaign toolkit with CTWA features and higher-volume options
WhatsApp Marketing is included on Pro
Use business data during the conversation and send the customer toward a booking or payment.
Chatbots, commerce tools, APIs, and plan-based integrations
Supported integrations, live information, commerce, payments, and API access by plan
Wati has spent years building around the WhatsApp Business Platform. Its campaign tools, click-to-WhatsApp features, team inbox, commerce options, and high-volume sending make sense for teams whose daily work starts with WhatsApp marketing and sales operations.
That focus is useful. Wati also supports other channels, though its packaging and product language still place WhatsApp at the center. Advanced AI agent work sits in Astra, which Wati lists as a separate add-on on eligible plans.
Visito starts with the customer request. The agent can answer a question, qualify a lead, check information in a supported system, recommend the right option, guide the customer to payment, and follow up later.
The same agent works across WhatsApp, Instagram, Messenger, and website chat. Your team sees the complete conversation in one inbox and steps in when a request needs human judgment.
This makes Visito a better fit when messaging is part of the operating workflow, rather than a separate campaign channel managed by its own team.
Wati explains its total cost as three parts: a subscription, messaging charges, and optional add-ons. Limits for users, automation triggers, integrations, API calls, and webhooks change by plan. Astra AI Agent pricing is separate.
Visito offers a free website plan and published paid plans based on monthly AI credits. Starter begins at $99 per month with five users and four channel connections. Pro adds commerce, payments, WhatsApp Marketing, and API access.
Your cheapest option depends on the work you need automated. Compare team size, active channels, AI usage, campaign volume, integrations, and message charges together.
Compare the full operating cost, including usage and add-ons, against the work each platform will replace.
Visito
Wati
Results from customer stories published by Visito.
90%+
customer questions automated
“Our team can focus on creating exceptional experiences instead of spending hours typing the same responses.”
Bolerama Coyoacán
80%+
reservation requests handled
“We now gather all relevant guest info in minutes, something that used to take hours.”
Departamento Studio Bar
75%
monthly messages automated
“Staff are not stuck on their phones anymore. Automation covers urgent questions after hours.”
The Farm Club
The practical differences between Visito and Wati.
Wati is centered on WhatsApp engagement. Visito is centered on AI agents that work across customer channels.
Wati combines WhatsApp campaigns, inbox workflows, chatbots, commerce tools, and integrations. Visito gives businesses an AI agent that answers, qualifies, checks connected information, guides customers toward a sale or booking, and follows up across WhatsApp, Instagram, Messenger, and website chat.
No. Wati now supports several customer messaging channels.
Wati publicly lists WhatsApp, Facebook, Instagram, TikTok, widgets, and other capabilities depending on the market and plan. WhatsApp remains the center of its product positioning and many of its strongest campaign features.
Wati has the deeper campaign-first product today.
Wati offers mature broadcast, retargeting, click-to-WhatsApp, ad attribution, and high-volume campaign options. Visito includes WhatsApp Marketing on Pro, but its main advantage is using AI throughout the customer conversation and connected workflow.
Visito provides a free website plan and a seven-day trial for paid plans.
A business can launch Visito website chat for free, then test the paid multichannel plans for seven days. Wati offers plan selection and trial options, with availability and pricing that can vary by market.
Add subscription, usage, messages, add-ons, users, and required integrations.
Wati describes its pricing as a subscription plus messaging charges and optional add-ons. Visito publishes plans with monthly AI credits, users, businesses, channel connections, and plan-based capabilities. Estimate the full bill from your expected usage rather than comparing the first monthly number on each pricing page.
Both automate repeatable work and keep human handoff available.
The practical goal is to remove repetitive replies and routine steps while routing sensitive, unusual, or high-value conversations to the right person with context. The right automation level depends on your workflows and risk tolerance.
Start with your website, connect your customer channels, and test the AI agent with real questions.
