How to add WhatsApp and Instagram to your Google Maps profile

You can add both channels from the Contact settings in your verified Google Business Profile. The links can appear when customers find your business in Google Search or Maps.

WhatsApp and Instagram help at different moments. Someone can look through recent room, class, menu, or product photos on Instagram, then open WhatsApp to ask whether the option they want is available.

Before you begin, make sure you can edit the correct location and have the final links ready.

A click-to-chat URL opens a WhatsApp conversation with your business without asking the customer to save your number first. A standard link looks like this:

https://wa.me/15551234567

Replace the sample number with your own. Use the full international number, including the country code. Leave out the plus sign, spaces, parentheses, and hyphens.

Open the finished URL in a private browser window before adding it to Google. It should start a conversation with the correct business account.

For more detail, read our guide to creating a WhatsApp click-to-chat link or check the official WhatsApp URL instructions.

Add the link from the Chat field in your Business Profile. Google's WhatsApp chat instructions confirm that the profile must be claimed and verified and that Chat is available only in select regions.

Start by confirming that the profile is verified and that you are signed in as an owner or manager. If Chat still does not appear, Google may not have enabled it for your profile or region yet.

Google also states that when a business adds both WhatsApp and text messaging, customers see only the text messaging option. Choose the channel your team is prepared to monitor.

Keep the WhatsApp URL out of your business description because Google does not allow URLs in that field. You can still place the link on your website, booking page, and other approved customer contact points.

Add Instagram from Social profiles in the Contact section. Google accepts one link for each supported social platform. Use the complete profile URL:

https://www.instagram.com/yourusername

The link opens your public Instagram profile. It does not place your Instagram inbox inside Google Maps. Google may also show selected social posts on some profiles, depending on the region, language, business category, and device.

Google's social profile instructions also note that social links are limited to select regions. Google currently provides no click tracking for them.

Someone finds your business on Maps at 10:47 p.m. They tap WhatsApp and ask whether you have space tomorrow. The link has done its job. Now the customer needs an answer.

Visito can handle that conversation across WhatsApp and Instagram, answer common questions in more than 100 languages, qualify the request, check supported live systems, send a payment link, or hand the conversation to your team.

This works beyond hospitality. Bolerama automated more than 90% of 11,000 monthly messages across WhatsApp, Instagram, and Messenger. The venue reported saving 180 staff hours during the first seven months of 2025.

Your team can focus on the conversations that need judgment or a personal response while Visito handles the repeated questions.

Try Visito for free and test it with your own customer questions.

Can every business add WhatsApp to Google Maps? Google limits WhatsApp Chat to claimed and verified Business Profiles in select regions. The feature may be unavailable even when your profile is verified.

Does adding Instagram let customers message me inside Google Maps? The Instagram link opens your public profile. Customers can view your content and contact you through Instagram from there.

Can I use the same WhatsApp link for several locations? Yes. Google allows different Business Profiles to use the same WhatsApp link. Make sure a shared number can identify the correct location and route each customer accurately.

Can I add more than one Instagram account? You can add one link per social platform to each Business Profile. Choose the account that best represents that location.

Why was my Instagram link rejected? Check for a broken, duplicated, incomplete, or incorrectly formatted URL. The profile should also be public and active.

Does Google track clicks on my Instagram link? Google currently provides no performance metrics for social profile link clicks.

Does WhatsApp replace my booking or payment link? WhatsApp starts the conversation. You can keep a separate booking, appointment, or ordering link on your Business Profile when your business category supports it.